Posted by randfish This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. For […]
Twitter has acquired Twitpic's website and photo archive. "I'm happy to announce that we have reached an agreement with Twitter to give them the Twitpic domain and photo archive, thus keeping the photos and links alive for the time being," Twitpic creator Noah Everett announced Saturday in a blog post. "Twitter shares our goal of pro […]
Escapades in the world of online marketing....
Welcome! My Names Pete - I'm a relationship/biz dev guy with a passion for digital marketing and brand strategy. I've helped hundreds of business's establish themselves online and generate more revenue using the Internet. This blog is a place for me to collect my thoughts on these topics and rant a little.
Coursera, a California-based startup, offers free courses from top universities (Stanford, Princeton, Duke etc) – they take material that was previously available to handful of people and make it available for free to everyone with an Internet connection. Awesome! Here’s what the founders say:
We hope to give everyone access to the world-class education that has so far been available only to a select few. We want to empower people with education that will improve their lives, the lives of their families, and the communities they live in.
Interesting webinar with Joeri Van den Bergh – author of ‘How Cool Brands Stay Hot’ ( Winner Marketing Book of The Year Award 2011 ). Host is Marc Michils – Senior Advisor Expert Marketeer and CEO Saatchi & Saatchi Belgium.
There are some interesting, and in my opinion, much needed updates. For instance:
A like on your latest profile pic from Obama will mean a lot more than a like from your dear old mum.
Getting 100 retweets from just 10 tweets is better than getings 100 retweets from 1,000 tweets.
If the same people retweet your content everyday, their retweets will be weighed less than someone who gets the same number of retweets from different people….so bad news for people who use circle jerk retweet groups.
They’re also trying to take into account your real-world influence”, for example, the CEO at your company will earn more Klout than the admin assistant. Though, it’s not clear how Klout will deal with the litany of self aggrandizing titles that have become the fashion of late. Yes, I’m thinking of all you Social Media Evangelists/Gurus/Rock Stars/Ninjas and Serial Entrepreneurs.
So, after reading all this stuff, I was (mildly) excited to see how these new updates would affect my own score, and when I checked, wooohooo, + 10 points. Kloutgasm. The interesting this is, when I checked my friends/networks updated scores, they ALL seem to have gone up by a around 10 points. I think the late, great Gore Vidal said it best when he said…
“It is not enough merely to win; others must lose.”
I’m yet to find one person whose score has not been affected by this in a positive direction, and by less than +5 points. I’m curious, how has this affected your scores?